This time we are travelling to the very South of Europe, to one country that has all to offer: beautiful landscapes, art of all kinds, sports and great food. There is no bella vita without the signature golden Italian beer. Italy’s beer brands are progressively becoming more and more consumed in many other European countries, and their names are spreading through the United States as well. There is one exceptional beer which is the best representation of the country’s beer craftsmanship. With its light flavor and clear, fresh taste, and an almost 200 year history, Peroni has become a favorite among beer enjoyers.
Who started it?
The story of Birra Peroni started in the small town of Vigevano in the Lombardy region (Northern Italy), in the year 1846, when Francesco Peroni opened the Peroni brewery, and started making quality beer in that region. Despite the success, the biggest step in Peroni’s growth was taken in the 1950’s, when they started working for the bigger crowd. In 1963, Carlo Peroni launched the brand’s first flagship product, which was the Peroni Nastro Azzurro. This was a game changer in terms of the brand being set as one of high class and being exported to other countries.
Nastro Azzurro means blue ribbon in Italian, and it is considered a symbol of the Italian excellence and status, and the beer contributes perfectly to the Italian culinary culture with an easy and bubbly texture, and summery taste.
Why is it so famous?
There are many reasons why Peroni stands out in the crowd when it comes to Italian and other European or even global beers: one of them being the use of ingredients, and the other being the detailed and meticulous brewing process it goes through. Peroni beer is made with Italian-grown barley and maize, mixed with clear springwater from the Italian mountains. The brewing process is one unique; considering that it’s a mixture of modern methods and traditional, timeless techniques.
All of these result in a distinctive and very pleasant flavor: the beer not being too sweet nor too bitter. It has a great balance in terms of elements, because it doesn’t have an overwhelming taste, and it is known for being a good choice for any event thanks to its versatility.
While Peroni itself has a white-red label, Peroni Nastro Azzurro has a blue-white label and design, and it’s made to distinguish the two. Even though both are made by the same brand, and Nastro Azzurro is a wing of Peroni brewery, it was made to have a finer and more crisp taste, and to have an outstanding design for the marketplaces abroad.
Peroni beer can be bought in its regular form (5% alc.), in an alcohol free version, in a gluten free version (5.1%), and Stile Capri (4.2%), which is lighter and has citric tones to taste more fresh and light.
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